On June 20th e-commerce giant Amazon introduced its new service, Prime Wardrobe, categorized under Amazon Fashion.
With Prime Wardrobe:
- Customers can try on clothing before buying it,
- Customers can order multiple items and then decide whether they want to keep any of the clothing or send it back,
- If shoppers keep at least three items, they get 10% off their total purchase. Keeping five items will give them 20% off their purchase,
- Shipping is free both ways, and customers can leave returns by their front doors instead of visiting a postal office
Amazon is expected to surpass Macy’s this year  to become the biggest apparel seller in the US this year, according to Cowen, a financial services firm.
A survey by Cowen found that nearly 18% of consumers prefer to shop for apparel, shoes, and accessories on Amazon, compared to 40% who prefer to visit department stores (Peterson, 2017).
I definitely categorize myself as the 40% shopper (in addition to shopping in mall specialty stores and on a brand’s website). Prime Wardrobe seems very time consuming and a little complicated with all of service steps. I prefer to just physically go into a retail store, look, try on products, then decide to purchase during that moment.
Once Prime Wardrobe officially launches I hope I am able to see how it works in real life?! If it is all worth it?