Amazon vs Everything?

On June 20th e-commerce giant Amazon introduced its new service, Prime Wardrobe, categorized under Amazon Fashion. With Prime Wardrobe: Customers can try on clothing before buying it, Customers can order multiple items and then decide whether they want to keep any of the clothing or send it back, If shoppers keep at least three items, they … Continue reading

Social Commerce. Yes or No?

Have you ever made a social commerce purchase? Social Commerce, one of the four zones of social media marketing is defined as a form of electronic commerce which uses social networks to assist in the buying of selling of products. Social commerce utilizes user ratings, referrals, online communities and social advertising to facilitate online shopping … Continue reading

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