Teads x Tommy Hilfiger

Outstream video specialist Teads has integrated a chatbot within outstream video ad formats. Fashion brand Tommy Hilfiger is the first brand to use the technology with its TMY.GRL chatbot. TMY.GRL chatbot is a Facebook Messenger bot that can be accessed through the brand’s Facebook page or the messenger app that we all have on our phones. One of the purposes … Continue reading

Social Commerce. Yes or No?

Have you ever made a social commerce purchase? Social Commerce, one of the four zones of social media marketing is defined as a form of electronic commerce which uses social networks to assist in the buying of selling of products. Social commerce utilizes user ratings, referrals, online communities and social advertising to facilitate online shopping … Continue reading

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