What Exactly Is Influencer Marketing???

What is influencer marketing? Though I continue to read and hear more about this type of marketing I am still really confused on the actual meaning. It seems like a position that can be done within a company’s Marketing and/or Advertising teams via traditional and/or social/new media. Forbes contributor AJ Agrawal describes influencer marketing as … Continue reading

Social Commerce. Yes or No?

Have you ever made a social commerce purchase? Social Commerce, one of the four zones of social media marketing is defined as a form of electronic commerce which uses social networks to assist in the buying of selling of products. Social commerce utilizes user ratings, referrals, online communities and social advertising to facilitate online shopping … Continue reading

The Fitness Influencer

Following the discussion of influence over experience in the fashion industry, The Business of Being a Fitness Influencer (2017) provides insight into the “influencer marketing” process within the fitness lifestyle industry via social media and online platforms. “Fitness and wellness enthusiasts with large social media followings are cashing in on a trillion-dollar market.” Part of … Continue reading

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