What Exactly Is Influencer Marketing???

What is influencer marketing? Though I continue to read and hear more about this type of marketing I am still really confused on the actual meaning. It seems like a position that can be done within a company’s Marketing and/or Advertising teams via traditional and/or social/new media. Forbes contributor AJ Agrawal describes influencer marketing as … Continue reading

The Fitness Influencer

Following the discussion of influence over experience in the fashion industry, The Business of Being a Fitness Influencer (2017) provides insight into the “influencer marketing” process within the fitness lifestyle industry via social media and online platforms. “Fitness and wellness enthusiasts with large social media followings are cashing in on a trillion-dollar market.” Part of … Continue reading

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